Getting Your Online Store Up and Running
If you’re a website owner and have yet to try your hand in the world of online retail, it may be time that you reconsider. It’s no secret that ecommerce sales are at an all time high, and recent...
View ArticleMake Your Own Website: Photography
So you’re a professional photographer, and are blessed with an eye for all things film. Unlike most, when you think of resolution, it’s not regarding New Year’s Eve. You’ve managed to defy the rule of...
View ArticleMake Your Own Website: Bakeries
What do site building and baking have in common? Being a pastry chef or a baker, you know that making these delicious, palm-of-your-hand desserts involves a variety of key ingredients. The exclusion of...
View Article3 Amazing Websites and Why They Work
After combing through our blog, absorbing everything from creating online personas to why brand identity and logos are helpful for your business you’ve retained all of the knowledge necessary to be a...
View ArticleHow to gain users and keep them engaged
So, after starting your own business and diligently taking it online, you sat back with anticipation waiting for your site to welcome tons of visitors. Subsequently, it seems as though the waiting game...
View ArticleHow to use analytics and why they’re important
You may often hear the terms “website analytics” or “site statistics” and wonder what exactly these terms refer to, and why they would useful to you and your business. Before we delve into what makes...
View Article5 ways to build a relationship with your followers
When it comes to building your business brand and spreading the digital word-of-mouth about your product, your online followers are invaluable. More than ever, consumers are browsing search engines and...
View ArticleSmall business mistakes to avoid in 2014
A recent study has shown that there is huge potential for small businesses to improve on their lead generation tactics. The “Small Business B2B Call to Action Study” looked at the websites of 200 US...
View ArticleSEO Predictions for 2014
Search Engine Optimization has changed significantly over the past few years. As more and more websites become live and the competition for keywords grows, staying afloat and in front of customers...
View ArticleSpring Cleaning Your Site Content
It’s springtime! This means time for snowmelt and sunshine and website cleaning. That’s right. Get ready to welcome new business by cleaning out any old or outdated information on your site. Here’s a...
View ArticleChoosing a domain name with a business keyword
Choosing a domain name for your business website is an important step in the website building process. Not will it make your site look more credible, but it will also help with name recognition, and is...
View ArticleHow Diversifying Your Content Can Help You Gain More Traffic
Guest post written by Jessica Edmondson When I say “content,” what’s the first word that comes to mind? If you answered “blog posts,” you’re not alone, as the terms have become pretty much synonymous....
View ArticleWhat is alt text, and why do your photos need it?
If you’ve built a website and started to learn about SEO, you are probably familiar with the term alt text. Put simply, alt text (also referred to as alternative text or alt tags) are used to describe...
View ArticleKeyword Stuffing: What it is, and how to avoid it
Last week we gave some tips on adding metadata to your website. One recurring theme when deciding on your metadata is to include the main keywords (the phrases a user searches for on search engines to...
View Article5 stats to make you rethink social media marketing strategy
As of September 2013, 73% of online adults used social network sites. Although sites such as Pinterest and Instagram have been growing in popularity, Facebook is still the most dominant social network...
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5-minute website fixes: Driving conversions with a landing page
So, upon building a business website, you’re on the hunt for ways to improve conversion rates. As always, when it comes to any site-building matter, the Yola Pros have just the antidote for your...
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How to Gain Traffic to Your Blog
One of the most potent small business tools is a blog. With a blog you can harness a number of marketing channels: content marketing, press, SEO, brand awareness and more. It’s a worthwhile investment...
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Gaining a Competitive Edge Part Two: Staying Ahead of the Competition
Last week we looked into how businesses can use SWOT analysis to identify their strengths and weaknesses are as well as auditing those of their competitors. This helps small business websites market to...
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3 giveaways to drive traffic that will cost you next to nothing
Driving traffic to your website doesn’t have to cost a lot of money, which is good news for small business owners with limited marketing budgets. There are many things you could do that will cost next...
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